Daily horoscopes, no lectures. Fresh every morning.
Our astrologers. That is deliberately vague and we are not going to un-vague it.
There are four of us. We swap the daily rota around so nobody writes the same sign two weeks running, because when one person writes Capricorn for three months, Capricorn slowly turns into that person's opinion of Capricorns. Rotating fixes it. It also means the voice wobbles a bit, which we have decided to like.
Two reasons. The dull one is that a daily is a shift, not a byline - the person writing Tuesday is not making an argument they need to defend. The better one is that named horoscope writers accumulate followings, and a following turns a light little column into advice. We do not want to be anyone's advice.
Charts in the morning, drafts by nine, a read-through by someone who did not write it, live by ten. The read-through is the actual quality control. It exists to catch two things: a sign getting a hard week for no reason, and any sentence that sounds like a diagnosis.
No health claims, ever. No money instructions - "check the recurring charges" is a nudge, "sell in March" is not something we would print. Nothing about anyone else's chart, because you cannot consent on someone else's behalf. And no fear. There is a whole genre of horoscope writing built on making the reader slightly anxious so they come back tomorrow, and it works, and we are not doing it.
We leave old calls on the sign pages, including the ones that went nowhere. If a day's entry gets edited after publication, the edit note stays on the page. It has happened three times since we started and twice it was a date range typo on Libra, which we have now checked so many times it has become a superstition of its own.